Webcomp Digitex

Social Media Marketing in Pune

Reels, carousels and community replies, calendared and produced by one in-house team — not a different freelancer every month.

What you actually get

A content calendar you approve once a month

Posts get planned, drafted and scheduled in advance, so you're reviewing a month of content in one sitting instead of approving individual posts piecemeal all week and holding up the calendar every time you're busy. We build the month around a mix — brand story, product or service content, and the occasional timely post — rather than filling slots reactively the night before something's due. The alternative, posting without a plan, is how brands end up with gaps in the calendar or a rushed post that doesn't match the rest of the feed, because nobody had a month's worth of direction to work from.

Replies that sound like your brand

Comments and DMs get answered by someone who's actually read your brand guide and knows how your business talks to customers, not a generic response copied from a spreadsheet of pre-approved lines. That distinction matters because social replies are often the most direct interaction a prospective customer has with your brand before they decide whether to trust it — a canned, obviously scripted reply reads as exactly that. We treat community management as part of the brand voice work, not an afterthought handed to whoever's free, so a reply to a complaint or a question sounds like it came from someone who actually works there.

Content shot alongside your video production

If you're already booking a shoot day with us for video production, your social content comes from the same session — no separate crew, no separate invoice, no second day pulling your team away from work. Planning social content alongside the main shoot means capturing behind-the-scenes footage, extra angles and vertical-friendly shots specifically for the feed while the lighting and setup are already there, instead of scheduling a whole second production just for a handful of Reels. That efficiency is only possible because video and social sit under the same team — a separate social vendor working from someone else's leftover footage can't plan for it.

Numbers tied to leads, not just likes

We report which posts actually drove profile visits and website clicks, not just which ones got the most hearts, because a viral post that doesn't move anyone toward your business isn't the win it looks like in a screenshot. That means tracking link clicks, DM inquiries and profile-to-website traffic alongside the standard engagement numbers, and being honest when a high-engagement post didn't convert to anything measurable. The goal of the reporting is to tell you what's actually contributing to leads, so the content plan can shift toward more of that, not just more of whatever gets the most likes.

Capabilities

  • Instagram
  • LinkedIn
  • Content calendars
  • Community management

Guide

The Social Media Marketing Guide

01

How to Structure a Social Media Retainer That Actually Works

Public agency-pricing guides put a small business social media retainer roughly in the ₹15,000–₹40,000 a month range for one or two platforms with a modest posting cadence, climbing higher for multi-platform management with paid promotion or influencer coordination layered in. The number moves mostly with volume and platform count, not with how good the content looks in a portfolio.

What actually determines whether a retainer is worth it isn't the posting frequency alone — it's whether someone is reading the numbers and adjusting the plan. A retainer that produces a fixed number of posts every month regardless of what's converting is really just a content-delivery subscription, not a marketing service. The version worth paying for ties the calendar to what profile visits and website clicks are actually saying, month over month.

These are general market figures aggregated from public agency-pricing guides, not a Webcomp quote — we scope a retainer against your actual platform mix and posting cadence, agreed in writing before the first month starts.

FAQ

Questions before you get started.

It depends on the platform and your goals — a consistent posting cadence matters more than a specific number. We'll recommend a realistic volume based on what we can actually produce well, not the highest number we could sell you.

The same in-house team that handles your content calendar, not a rotating junior hire. Whoever writes captions and replies has read your brand guide and stays consistent month to month, so your voice doesn't shift depending on who's on shift.

This service covers organic content and community management. Paid social runs through our performance marketing service, and the two often work well together since the content team already knows your brand voice for ad creative too.

Yes, within guidelines you approve upfront — what we can respond to directly versus what gets flagged to you first. We'd rather escalate something sensitive than guess wrong on a public reply.

Both — if you're already booking a shoot with us for video production, social content comes from that same session. If you'd rather work from an existing content library, we build the calendar around what you have and flag honestly when a gap genuinely needs new photography.

Usually a monthly retainer scoped to a realistic posting cadence and platform mix, since that's how most brands actually need this run. We'll walk through what a retainer includes before you commit, rather than quoting per post and letting scope drift.

Ready to start?

Past campaign examples are on our social media marketing page on Webcomp Digitex.

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