Performance Marketing That Lowers Cost Per Lead
We manage 50 million rupees a year in ad spend across Meta, Google and programmatic — and report the cost-per-lead number, not just impressions.
Performance Marketing That Lowers Cost Per Lead
We manage 50 million rupees a year in ad spend across Meta, Google and programmatic — and report the cost-per-lead number, not just impressions.
Built by dedicated Pune engineers from kickoff to launch.
Optimized asset delivery and clean code architecture.
100% source code transfer and transparent access.
What you actually get
Core capabilities & deliverables
Campaigns built around your actual sales cycle
Manufacturing and real-estate leads don't convert on day one, so we structure nurture sequences and retargeting windows around that instead of optimising for a vanity click-through rate that looks good in a report but doesn't reflect how your buyers actually decide. A campaign tuned for immediate conversion on a long sales cycle just burns budget chasing clicks that were never going to buy on the first visit. We build the funnel around your actual timeline — awareness, retargeting, and a conversion push timed to when a lead is realistically ready — because that's the difference between a campaign that looks efficient and one that actually produces sales.
Conversion tracking that survives platform changes
Server-side tracking gets set up before launch, so your reported cost-per-lead doesn't quietly go inaccurate the next time a platform changes its tracking defaults — which happens more often than most advertisers realise. Browser-based tracking alone is increasingly unreliable as privacy changes and ad blockers strip out signal, and campaigns optimised against corrupted data end up spending toward the wrong audience without anyone noticing until results dip. Getting server-side tracking right at the start means the numbers we report, and the ones the ad platform optimises against, stay accurate even as the platforms themselves keep changing the rules underneath everyone.
A weekly number, not a monthly surprise
You get cost-per-lead and spend-to-date every week, not a summary deck a month after the budget's already gone and there's nothing left to adjust. Managing 50 million rupees a year in ad spend across accounts has taught us that the campaigns which waste budget are almost always the ones nobody looked at closely enough, often enough. A weekly check-in means an underperforming campaign gets flagged while there's still budget left to redirect, rather than becoming a line item you only notice in a monthly report explaining why the numbers came in worse than expected.
Budget that moves toward what's working
Underperforming ad sets get cut inside the first two weeks, not left running for a full month because nobody reviewed the dashboard closely enough to catch it. We treat early performance data as a signal to act on, not just a metric to report — moving budget from an ad set that's producing expensive leads toward one that's converting cheaper, in near real time rather than waiting for a scheduled monthly review. That responsiveness is part of why we can manage the volume of spend we do without letting any single underperforming campaign quietly drain the budget for weeks.
Capabilities
- Meta Ads
- Google Ads
- Programmatic
- Conversion tracking
Our Process
How we deliver Performance Marketing.
Requirements & Architecture Scope
We audit business goals, tech requirements, target users, and system bottlenecks.
UX/UI & System Specification
We design wireframes, high-fidelity UI mockups, and database/API data flows.
Engineering & Custom Code
We write clean, modular, production-ready code adhering to industry standards.
Security & Performance Audit
We perform automated load testing, cross-device QA, security audits, and speed checks.
Zero-Downtime Production Launch
We handle production setup, DNS cutover, database migration, and credentials handover.
Ongoing Support & Monitoring
We monitor uptime, system health, security updates, and performance optimization.
Pricing & Execution Guide
The Performance Marketing Pricing Guide
Performance marketing pricing has two separate numbers that get confused: the management fee and the ad spend itself. Public agency-pricing benchmarks in India put a monthly management fee anywhere from roughly ₹15,000 for a small single-channel account to ₹1,00,000 or more for a multi-channel account running significant spend — and that fee is separate from the ad spend, which goes straight to Meta, Google or the ad network, not to the agency.
The fee model matters as much as the number. A flat fee that scales with account complexity is a different incentive than a percentage-of-spend model, which can quietly reward an agency for spending more rather than spending better — the wrong incentive for a client watching cost-per-lead. It's worth asking directly which model an agency uses before signing anything.
These are general market figures aggregated from public agency-pricing guides, not a Webcomp quote. We scope a management fee against the actual number of channels, campaigns and creative testing volume involved, agreed in writing before any spend starts.
- Number of active channels — Meta, Google, programmatic each add management complexity.
- Campaign and creative testing volume — more variants in flight means more oversight.
- Whether server-side conversion tracking setup is included in scope.
Questions before you get started.
Everything you need to know about our process, deliverables, timelines, and technical architecture.
Have a custom question?
We usually respond within 2 hours.
We manage roughly 50 million rupees a year in ad spend across Meta, Google and programmatic. That volume is why we've built real processes around weekly reviews and budget reallocation, rather than a set-and-check-monthly approach.
Ready to start?
Full channel breakdowns are on our performance marketing page on Webcomp Digitex.