Performance Marketing That Lowers Cost Per Lead
We manage 50 million rupees a year in ad spend across Meta, Google and programmatic — and report the cost-per-lead number, not just impressions.
What you actually get
Campaigns built around your actual sales cycle
Manufacturing and real-estate leads don't convert on day one, so we structure nurture sequences and retargeting windows around that instead of optimising for a vanity click-through rate that looks good in a report but doesn't reflect how your buyers actually decide. A campaign tuned for immediate conversion on a long sales cycle just burns budget chasing clicks that were never going to buy on the first visit. We build the funnel around your actual timeline — awareness, retargeting, and a conversion push timed to when a lead is realistically ready — because that's the difference between a campaign that looks efficient and one that actually produces sales.
Conversion tracking that survives platform changes
Server-side tracking gets set up before launch, so your reported cost-per-lead doesn't quietly go inaccurate the next time a platform changes its tracking defaults — which happens more often than most advertisers realise. Browser-based tracking alone is increasingly unreliable as privacy changes and ad blockers strip out signal, and campaigns optimised against corrupted data end up spending toward the wrong audience without anyone noticing until results dip. Getting server-side tracking right at the start means the numbers we report, and the ones the ad platform optimises against, stay accurate even as the platforms themselves keep changing the rules underneath everyone.
A weekly number, not a monthly surprise
You get cost-per-lead and spend-to-date every week, not a summary deck a month after the budget's already gone and there's nothing left to adjust. Managing 50 million rupees a year in ad spend across accounts has taught us that the campaigns which waste budget are almost always the ones nobody looked at closely enough, often enough. A weekly check-in means an underperforming campaign gets flagged while there's still budget left to redirect, rather than becoming a line item you only notice in a monthly report explaining why the numbers came in worse than expected.
Budget that moves toward what's working
Underperforming ad sets get cut inside the first two weeks, not left running for a full month because nobody reviewed the dashboard closely enough to catch it. We treat early performance data as a signal to act on, not just a metric to report — moving budget from an ad set that's producing expensive leads toward one that's converting cheaper, in near real time rather than waiting for a scheduled monthly review. That responsiveness is part of why we can manage the volume of spend we do without letting any single underperforming campaign quietly drain the budget for weeks.
Capabilities
- Meta Ads
- Google Ads
- Programmatic
- Conversion tracking
Guide
The Performance Marketing Pricing Guide
What Performance Marketing Management Actually Costs
Performance marketing pricing has two separate numbers that get confused: the management fee and the ad spend itself. Public agency-pricing benchmarks in India put a monthly management fee anywhere from roughly ₹15,000 for a small single-channel account to ₹1,00,000 or more for a multi-channel account running significant spend — and that fee is separate from the ad spend, which goes straight to Meta, Google or the ad network, not to the agency.
The fee model matters as much as the number. A flat fee that scales with account complexity is a different incentive than a percentage-of-spend model, which can quietly reward an agency for spending more rather than spending better — the wrong incentive for a client watching cost-per-lead. It's worth asking directly which model an agency uses before signing anything.
These are general market figures aggregated from public agency-pricing guides, not a Webcomp quote. We scope a management fee against the actual number of channels, campaigns and creative testing volume involved, agreed in writing before any spend starts.
- Number of active channels — Meta, Google, programmatic each add management complexity.
- Campaign and creative testing volume — more variants in flight means more oversight.
- Whether server-side conversion tracking setup is included in scope.
FAQ
Questions before you get started.
We manage roughly 50 million rupees a year in ad spend across Meta, Google and programmatic. That volume is why we've built real processes around weekly reviews and budget reallocation, rather than a set-and-check-monthly approach.
It varies by channel and goal — a Google Ads campaign needs different minimum spend than a Meta awareness push to generate usable data. We'll tell you honestly if a budget is too small to produce meaningful results before we take it on.
Cost-per-lead is the number we report weekly, alongside spend-to-date. Impressions and reach show up in the dashboard too, but they're not what we optimise toward or what we'd call success.
Inside the first two weeks, usually sooner if the signal is clear. We'd rather redirect budget toward what's converting than let an underperforming ad set run out a full month on the strength of the original plan.
We manage spend across manufacturing, real-estate and D2C accounts most often, since that's where our nurture-sequence and retargeting experience runs deepest. If your industry is genuinely outside what we've run before, we'll say so rather than take the budget on and learn on your account.
No — it's cost-per-lead, spend-to-date and which ad sets got cut or scaled that week, the numbers that inform a decision. A raw dashboard screenshot of impressions and reach looks busy but doesn't tell you anything you can act on, so we don't send that as the report.
Ready to start?
Full channel breakdowns are on our performance marketing page on Webcomp Digitex.